# KPIs

<figure><img src="/files/0rgXwsdvlKymvCExyCkW" alt=""><figcaption></figcaption></figure>

1. **KPI Parent Measure Name:** \
   Descriptive name given to a DAX formula that calculate key performance.
2. **KPI Description:** \
   It tells what the measure tracks and how it relates to business goals.
3. **Value Measures:** \
   Referenced from parent measure that identifies dynamically calculate results based on context, offering flexible analysis in DAX.
4. **Value Expression:** \
   Code of logic written based on value measures that defines how a measure calculates its result.
5. **Value Description:** \
   It explains what a measure calculates.
6. **Value Format String:** \
   It controls how its values appear visually
7. **Goal Expression:** \
   It defines the target value.
8. **Goal Format String:** \
   It displays how goal value appears visually.
9. **Goal Description:** \
   It helps in explaining the target value.
10. **Status Expression:** \
    It tracks progress towards it in a DAX measure
11. **Status Graphic:** \
    It visually representing the current status of the measure
12. **Status Description:** \
    A text explanation of what the status icon means.
13. **Trend Expression:** \
    Code of logic written based on value measures that defines how a measure calculates its trend.
14. **Trend Graphic:** \
    The icon visually representing the measure's trend.
15. **Trend Description:** \
    A text explanation of what the trend icon means.


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